Our Mission
At A Tiger Cub, our mission is to rebuild connection within immigrant communities across families, generations, and shared cultural experiences.
We believe connection is not something that simply exists. It is built intentionally, over time, through small, meaningful moments. Yet many young people lose these structures after major life transitions like college, or never fully have them to begin with. We believe they should not only find connection again, but play a central role in building it.
Through youth-led teams, storytelling initiatives, and thoughtfully designed tools, we create spaces where cultural gaps can be bridged and conversations feel open, honest, and safe again. At the same time, we provide young people with structure, purpose, and a clear role in contributing to something larger than themselves.
We equip young leaders to create resources, host dialogue, support local communities, and actively reimagine what connection looks like in immigrant spaces today.
Families are at the heart of this work, but so are youth voices, cultural identity, and the collective growth of our communities.
We believe connection is built in everyday moments, and we focus on developing both the people and the platforms that make those moments possible.
Our Vision
We envision a future where immigrant communities feel deeply connected across generations, cultures, and distance.
A future where connection is not left to chance or slowly lost over time, but intentionally built and sustained through shared structures, spaces, and traditions.
A future where young people are not just navigating cultural tension, but stepping into clear roles as builders of community, creating opportunities for connection that they themselves may not have had.
A future where families feel closer, stories are preserved, and people have meaningful ways to stay connected to one another and to where they come from.
A future where connection is not something people search for, but something they actively create together.
The Pillars
Youth Leadership
We give young people structure, purpose, and a clear role in rebuilding connection within their communities. Through hands-on projects, leadership opportunities, and collaborative teams, we empower the next generation to create the spaces and relationships they wish they had.
Connection
We design tools, experiences, and spaces that help people communicate more openly, understand each other more deeply, and build stronger relationships across generations. At A Tiger Cub, connection is not assumed. It is intentionally created.
Storytelling & Culture
We use storytelling to preserve identity, share lived experiences, and pass culture across generations. Through writing, media, and creative expression, we help individuals see themselves in their stories and stay connected to where they come from.
Interactive Experiences
We create engaging, accessible ways for people to connect through games, prompts, activities, and shared experiences. Whether digital or in-person, these moments are designed to feel natural, enjoyable, and meaningful.
From The Founder
I was born Eric Luntian Chang on June 4, 2003. I am 22 years old, currently in Atlanta, often sitting in a small apartment surrounded by half-finished ideas, open tabs, and thoughts that drift far beyond my computer science degree. I did not set out to be a writer, storyteller, or founder. Most days, I am still figuring things out as I go.
I am the son of two first-generation immigrants who came to the United States with little more than hope, persistence, and a belief that things could be better for their children. They built a life through sacrifice. I grew up shaped by both their brilliance and their blind spots. By their warmth and their silences. By the lessons they passed down and the ones they never had the language to explain.
As I grew older, I began noticing patterns. Not just in my own family, but across Asian and immigrant communities. Friends from different cultures shared similar tensions around communication, expectation, and emotional distance. Parents cared deeply. Children cared deeply. Yet something often got lost in between.
Culture. Generational gaps. Unspoken assumptions.
Bojji was born from that realization.
Bojji is not just a character. He is a window into the inner world of many children navigating identity and love at the same time. Curious. Observant. Unsure. Always learning. Through Bojji, I began exploring the quiet moments families do not always talk about — the awkward ones, the tender ones, the ones that shape us long after they pass.
But A Tiger Cub did not stop at reflection.
What began as storytelling grew into something larger: youth-led teams building tools, hosting conversations, supporting local communities, and creating spaces where connection could feel possible again. Not just within families, but across generations and within the broader immigrant experience.
A Tiger Cub is still growing — just like Bojji, and just like me. And maybe that is the point. Connection is not a finished product. It is something we build together.
Meet the Team
Eric Chang
FOUNDER & EXECUTIVE DIRECTOR
Eric Chang is the founder of A Tiger Cub, a platform that supports multicultural families through conversations on parenting, identity, and emotional growth. A computer science student at Georgia Tech, he blends his tech background with a deep passion for storytelling, cultural education, and mental health. Inspired by his upbringing as the son of immigrants, Eric builds tools and content that bridge generational gaps and help families feel more connected.
Kristin Xiong
DIRECTOR OF COMMUNITY & INTERNAL ENGAGEMENT
Kristin is a Hmong American who was born in California and now resides in Atlanta, GA. She has almost 10 years of marketing experience and been in industries from Fortune 500 companies, higher ed, agencies, and start-ups. Mother to two babies and owner to three cats, she has her hands full! But when she’s not tending to family or busy working, she loves finding a new cafe to try or planning her next event.
Iana Konovnitsyna
DIRECTOR OF DESIGN & CREATIVE MEDIA
Iana Konovnitsyna is a graphic designer and creative director specializing in brand building and marketing, with extensive experience shaping visual identities that bridge strategy and storytelling. With a portfolio of award-winning designs, Iana leads creative direction across branding and marketing initiatives, crafting cohesive systems and campaigns that elevate brands and create lasting impact.
Kaori Taniguchi
DIRECTOR OF RESEARCH & INSIGHTS
Kaori Taniguchi is a Filipina-Japanese student pursuing a double major in economics and psychology, with a strong interest in statistics and research. Growing up between cultures shaped her perspective on identity and community. At A Tiger Cub, Kaori contributes research and insights that help guide strategy and deepen understanding of the communities the organization serves.
Karina aka Kukla
DIRECTOR OF BRAND & CONTENT STRATEGY
Karina “Kukla” is a brand perception strategist and creative director specializing in brand positioning and media presence, with extensive experience turning ideas into clear, impactful identities. With a background spanning international business and creative industries, Karina leads brand strategy and creative direction, shaping messaging and positioning that strengthen brands and build meaningful connections.
Johnny Tsai
DIRECTOR OF EXTERNAL RELATIONS & PARTNERSHIPS
Johnny Tsai is a multidisciplinary designer and creative project manager with over a decade of experience turning ideas into impact through branding, storytelling, and strategy. His work is shaped by a personal journey navigating immigrant expectations, cultural duality, and the quiet strength of finding one’s voice. At A Tiger Cub, Johnny leads marketing initiatives and creative direction, building content that resonates and systems that empower the team.
Join the Team
We’re excited to grow our team and bring in new voices! If you’re passionate about creating content, educating others, or contributing to our mission of empowering families through culture, education, and emotional insight, we would love to have you join us at A Tiger Cub. Whether you’re interested in writing, developing educational materials, or bringing fresh ideas to shape the future of our brand, we welcome your talents and dedication. Let’s work together to make a lasting impact!
A Tiger Cub Partners
National nonprofit addressing bullying in Asian American and Pacific Islander communities
Youth advocacy and civic leadership organization for Asian American communities
Local nonprofit supporting immigrant-owned businesses and cultural preservation
Contact Us
We love getting emails from readers. Please feel free to write to us at [email protected] . If you have a question, you can also take a look at our FAQ page — the answer may be waiting there for you.
Advertising & Partnerships
We love working with brands and businesses and are happy to create partnerships of all shapes and sizes. Please email [email protected] for our media kit.
Donations
Help us grow a space where families learn, laugh, and connect. Your support fuels stories, resources, and tools that bring cultural roots and emotional connection to life for the next generation. Donate here!
Let’s Hang Out
I love connecting personally with each and every one of my readers. Feel free to email me at [email protected] or DM me on Instagram.