Our Mission
At A Tiger Cub, our mission is to create opportunities for connection, belonging, and community through shared experiences, meaningful conversations, and cultural exchange.
We believe connection is not something that simply exists. It is built intentionally, over time, through small, meaningful moments. Yet many people lose these structures after major life transitions like college, moving to a new city, or entering a new stage of life. We believe people should not only find connection again, but play a central role in creating it.
Through community-led events, storytelling initiatives, and thoughtfully designed experiences, we create spaces where strangers can become friends and conversations feel open, honest, and welcoming. At the same time, we provide young people with structure, purpose, and a clear role in contributing to something larger than themselves.
We equip emerging community builders to host gatherings, support local communities and businesses, foster meaningful relationships, and actively reimagine what connection looks like in modern life.
Culture remains an important part of this work, but so do friendship, curiosity, belonging, and the collective growth of our communities.
We believe connection is built in everyday moments, and we focus on developing both the people and the platforms that make those moments possible.
Our Vision
We envision a future where people feel deeply connected to their communities, their culture, and one another.
A future where connection is not left to chance or slowly lost over time, but intentionally built and sustained through shared experiences, meaningful relationships, and spaces where people belong.
A future where young people are not just searching for community, but stepping into clear roles as community builders, creating opportunities for connection that they themselves may not have had.
A future where friendships flourish, stories are shared, local communities are strengthened, and people have meaningful ways to connect with both where they come from and where they are today.
A future where connection is not something people search for, but something they actively create together.
The Pillars
Leadership
We empower the next generation of community builders. Through hands-on opportunities to host events, lead initiatives, and bring people together, we help young people create the communities they wish existed.
Community
We create spaces where people can meet, build meaningful relationships, and find a sense of belonging. Whether you’re new to a city or looking to deepen your connections, we believe everyone deserves a community they can call their own.
Storytelling & Culture
We celebrate the stories, traditions, and perspectives that shape who we are. Through storytelling, cultural experiences, and creative expression, we help people better understand themselves and one another.
Experiences
We design memorable experiences that bring people together around shared interests, curiosity, and fun. From food and culture to creativity and conversation, our events are built to spark genuine connection.
From The Founder
I was born Eric Luntian Chang on June 4, 2003. I am 23 years old, currently in Atlanta, often sitting in a small apartment surrounded by half-finished ideas, open tabs, and thoughts that drift far beyond my computer science degree. I did not set out to be a writer, storyteller, or founder. Most days, I am still figuring things out as I go.
I am the son of two first-generation immigrants who came to the United States with little more than hope, persistence, and a belief that things could be better for their children. They built a life through sacrifice. I grew up shaped by both their brilliance and their blind spots. By their warmth and their silences. By the lessons they passed down and the ones they never had the language to explain.
As I grew older, I began noticing patterns. Not just in my own family, but everywhere around me. Friends moved to new cities and struggled to find community. People longed for deeper friendships but did not know where to start. Communities felt increasingly fragmented. Everyone seemed connected to everything, yet disconnected from one another.
That realization eventually became A Tiger Cub.
At first, I turned to storytelling. Bojji was one way of exploring identity, family, culture, and the quiet moments that shape who we become. Through stories, I began asking questions about connection, belonging, and what it means to truly understand another person.
Over time, those questions grew beyond storytelling.
What began as a creative project became a community. A Tiger Cub now brings people together through shared experiences, meaningful conversations, and opportunities to build genuine relationships. From cultural events and community dinners to creative gatherings and local initiatives, our goal is simple: help people find their people.
At the heart of it all is a belief that connection does not happen by accident. It is created by people willing to show up, bring others together, and build the communities they wish existed.
A Tiger Cub is still growing, just like me. Maybe that is the point. Community is never finished. It is something we create together, one conversation, one gathering, and one relationship at a time.
Meet the Team
Eric Chang
FOUNDER & EXECUTIVE DIRECTOR
Eric Chang is the founder of A Tiger Cub, a platform that supports multicultural families through conversations on parenting, identity, and emotional growth. A computer science student at Georgia Tech, he blends his tech background with a deep passion for storytelling, cultural education, and mental health. Inspired by his upbringing as the son of immigrants, Eric builds tools and content that bridge generational gaps and help families feel more connected.
Kristin Xiong
DIRECTOR OF COMMUNITY & INTERNAL ENGAGEMENT
Kristin is a Hmong American who was born in California and now resides in Atlanta, GA. She has almost 10 years of marketing experience and been in industries from Fortune 500 companies, higher ed, agencies, and start-ups. Mother to two babies and owner to three cats, she has her hands full! But when she’s not tending to family or busy working, she loves finding a new cafe to try or planning her next event.
Iana Konovnitsyna
DIRECTOR OF DESIGN & CREATIVE MEDIA
Iana Konovnitsyna is a graphic designer and creative director specializing in brand building and marketing, with extensive experience shaping visual identities that bridge strategy and storytelling. With a portfolio of award-winning designs, Iana leads creative direction across branding and marketing initiatives, crafting cohesive systems and campaigns that elevate brands and create lasting impact.
Kaori Taniguchi
DIRECTOR OF RESEARCH & INSIGHTS
Kaori Taniguchi is a Filipina-Japanese student pursuing a double major in economics and psychology, with a strong interest in statistics and research. Growing up between cultures shaped her perspective on identity and community. At A Tiger Cub, Kaori contributes research and insights that help guide strategy and deepen understanding of the communities the organization serves.
Karina aka Kukla
DIRECTOR OF BRAND & CONTENT STRATEGY
Karina “Kukla” is a brand perception strategist and creative director specializing in brand positioning and media presence, with extensive experience turning ideas into clear, impactful identities. With a background spanning international business and creative industries, Karina leads brand strategy and creative direction, shaping messaging and positioning that strengthen brands and build meaningful connections.
Johnny Tsai
DIRECTOR OF EXTERNAL RELATIONS & PARTNERSHIPS
Johnny Tsai is a multidisciplinary designer and creative project manager with over a decade of experience turning ideas into impact through branding, storytelling, and strategy. His work is shaped by a personal journey navigating immigrant expectations, cultural duality, and the quiet strength of finding one’s voice. At A Tiger Cub, Johnny leads marketing initiatives and creative direction, building content that resonates and systems that empower the team.
Anna Jeffries
DIRECTOR OF COMMUNITY BUILDING & EVENTS
Anna Jeffries is a Korean adoptee who grew up in Wisconsin and now serves as A Tiger Cub’s Community Builder & Event Planner. She brings experience in recruitment, advising, training, evaluation, and participant support. Her work focuses on strategic planning, cross-cultural collaboration, and stakeholder engagement. At ATC, she is passionate about creating events that foster meaningful, lasting community connections.
Join the Team
We’re excited to grow our team and bring in new voices! If you’re passionate about creating content, educating others, or contributing to our mission of empowering families through culture, education, and emotional insight, we would love to have you join us at A Tiger Cub. Whether you’re interested in writing, developing educational materials, or bringing fresh ideas to shape the future of our brand, we welcome your talents and dedication. Let’s work together to make a lasting impact!
A Tiger Cub Partners
National nonprofit addressing bullying in Asian American and Pacific Islander communities
Youth advocacy and civic leadership organization for Asian American communities
Local nonprofit supporting immigrant-owned businesses and cultural preservation
Contact Us
We love getting emails from readers. Please feel free to write to us at [email protected] . If you have a question, you can also take a look at our FAQ page — the answer may be waiting there for you.
Advertising & Partnerships
We love working with brands and businesses and are happy to create partnerships of all shapes and sizes. Please email [email protected] for our media kit.
Donations
Help us grow a space where families learn, laugh, and connect. Your support fuels stories, resources, and tools that bring cultural roots and emotional connection to life for the next generation. Donate here!
Let’s Hang Out
I love connecting personally with each and every one of my readers. Feel free to email me at [email protected] or DM me on Instagram.