Our Mission
At A Tiger Cub, we believe everyone deserves to find their people.
Our mission is to bring people closer by helping them build meaningful relationships, discover community, and find a place where they belong.
We believe connection doesn’t happen by accident. It is built through shared experiences, meaningful conversations, powerful stories, and everyday moments that bring people together. In a world where loneliness and social isolation are becoming increasingly common, we’re creating new ways for people to connect with one another and strengthen the communities around them.
Through Tiger Clubs, storytelling, cultural initiatives, educational projects, and community-led programs, we create opportunities for people to discover new perspectives, celebrate different cultures, build lasting friendships, and contribute to something bigger than themselves.
We also believe the future of connection depends on the people who create it. That’s why we empower the next generation of community builders with the tools, support, and opportunities to bring others together and create spaces where everyone feels welcome.
Whether through an event, a story, a conversation, or a shared tradition, every project at A Tiger Cub is guided by one simple question:
Does this bring people closer?
Because when people find their people, communities become stronger, cultures become more connected, and life is better together.
The Pillars
Leadership
Strong communities are built by people who choose to bring others together. We empower the next generation of community builders with the tools, opportunities, and support to create meaningful impact where they live.
Belonging
Everyone deserves a place where they feel welcomed, valued, and like they truly belong. We build communities where people can show up as themselves, form lasting relationships, and become part of something bigger than themselves.
Stories & Culture
Stories and culture help us better understand ourselves and one another. Through storytelling, cultural exchange, and creative expression, we foster curiosity and empathy, and inspire deeper human connection across communities.
Experiences
We believe shared experiences are one of the most powerful ways to bring people together. Through food, creativity, movement, learning, service, and culture, we create meaningful moments that spark genuine connection and strengthen relationships.
From The Founder
I was born Eric Luntian Chang on June 4, 2003. I am 23 years old, currently in Atlanta, often sitting in a small apartment surrounded by half-finished ideas, open tabs, and thoughts that drift far beyond my computer science degree. I did not set out to be a writer, storyteller, or founder. Most days, I am still figuring things out as I go.
I am the son of two first-generation immigrants who came to the United States with little more than hope, persistence, and a belief that things could be better for their children. They built a life through sacrifice. I grew up shaped by both their brilliance and their blind spots. By their warmth and their silences. By the lessons they passed down and the ones they never had the language to explain.
As I grew older, I began noticing patterns. Not just in my own family, but everywhere around me. Friends moved to new cities and struggled to find community. People longed for deeper friendships but did not know where to start. Communities felt increasingly fragmented. Everyone seemed connected to everything, yet disconnected from one another.
That realization eventually became A Tiger Cub.
At first, I turned to storytelling. Bojji was one way of exploring identity, family, culture, and the quiet moments that shape who we become. Through stories, I began asking questions about connection, belonging, and what it means to truly understand another person.
Over time, those questions grew beyond storytelling.
What began as a creative project became a community. A Tiger Cub now brings people together through shared experiences, meaningful conversations, and opportunities to build genuine relationships. From cultural events and community dinners to creative gatherings and local initiatives, our goal is simple: help people find their people.
At the heart of it all is a belief that connection does not happen by accident. It is created by people willing to show up, bring others together, and build the communities they wish existed.
A Tiger Cub is still growing, just like me. Maybe that is the point. Community is never finished. It is something we create together, one conversation, one gathering, and one relationship at a time.
Meet the Team
Eric Chang
FOUNDER & EXECUTIVE DIRECTOR
Eric Chang is the founder of A Tiger Cub, a community organization dedicated to bringing people together through shared experiences. Inspired by his upbringing as the son of immigrants, he is building experiences that help people form meaningful relationships, celebrate culture, and strengthen their communities. His long-term vision is to create the social infrastructure that makes it easier for people everywhere to connect—because life is better together.
Kristin Xiong
DIRECTOR OF COMMUNITY & INTERNAL ENGAGEMENT
Kristin is a Hmong American who was born in California and now resides in Atlanta, GA. She has almost 10 years of marketing experience and been in industries from Fortune 500 companies, higher ed, agencies, and start-ups. Mother to two babies and owner to three cats, she has her hands full! But when she’s not tending to family or busy working, she loves finding a new cafe to try or planning her next event.
Iana Konovnitsyna
DIRECTOR OF DESIGN & CREATIVE MEDIA
Iana Konovnitsyna is a graphic designer and creative director specializing in brand building and marketing, with extensive experience shaping visual identities that bridge strategy and storytelling. With a portfolio of award-winning designs, Iana leads creative direction across branding and marketing initiatives, crafting cohesive systems and campaigns that elevate brands and create lasting impact.
Kaori Taniguchi
DIRECTOR OF RESEARCH & INSIGHTS
Kaori Taniguchi is a Filipina-Japanese student pursuing a double major in economics and psychology, with a strong interest in statistics and research. Growing up between cultures shaped her perspective on identity and community. At A Tiger Cub, Kaori contributes research and insights that help guide strategy and deepen understanding of the communities the organization serves.
Karina aka Kukla
DIRECTOR OF BRAND & CONTENT STRATEGY
Karina “Kukla” is a brand perception strategist and creative director specializing in brand positioning and media presence, with extensive experience turning ideas into clear, impactful identities. With a background spanning international business and creative industries, Karina leads brand strategy and creative direction, shaping messaging and positioning that strengthen brands and build meaningful connections.
Johnny Tsai
DIRECTOR OF EXTERNAL RELATIONS & PARTNERSHIPS
Johnny Tsai is a multidisciplinary designer and creative project manager with over a decade of experience turning ideas into impact through branding, storytelling, and strategy. His work is shaped by a personal journey navigating immigrant expectations, cultural duality, and the quiet strength of finding one’s voice. At A Tiger Cub, Johnny leads marketing initiatives and creative direction, building content that resonates and systems that empower the team.
Anna Jeffries
DIRECTOR OF COMMUNITY BUILDING & EVENTS
Anna Jeffries is a Korean adoptee who grew up in Wisconsin and now serves as A Tiger Cub’s Community Builder & Event Planner. She brings experience in recruitment, advising, training, evaluation, and participant support. Her work focuses on strategic planning, cross-cultural collaboration, and stakeholder engagement. At ATC, she is passionate about creating events that foster meaningful, lasting community connections.
Join the Team
A Tiger Cub is built by people who believe stronger communities don’t happen by accident—they’re created by people willing to bring others together. If you’re passionate about community building, culture, creativity, storytelling, events, or simply helping others feel like they belong, we’d love to have you on our team. No matter your background or skill set, if you care about creating meaningful experiences and lasting relationships, there’s a place for you at A Tiger Cub. Together, we’re building the social infrastructure that helps communities thrive.
A Tiger Cub Partners
National nonprofit addressing bullying in Asian American and Pacific Islander communities
Youth advocacy and civic leadership organization for Asian American communities
Local nonprofit supporting immigrant-owned businesses and cultural preservation
Contact Us
We love getting emails from readers. Please feel free to write to us at [email protected] . If you have a question, you can also take a look at our FAQ page — the answer may be waiting there for you.
Advertising & Partnerships
We love working with brands and businesses and are happy to create partnerships of all shapes and sizes. Please email [email protected] for our media kit.
Donations
Help us create a more connected world.
Your support helps us bring people together through meaningful experiences, celebrate culture, and build stronger communities. Every contribution helps create more opportunities for people to connect—because life is better together.
Let’s Hang Out
I love connecting personally with each and every one of my readers. Feel free to email me at [email protected] or DM me on Instagram.